What is Tangoo? Click this link for a brief video summarizing the company.

Tangoo is a pocket concierge that organizes personalized social outings. Tangoo is able to plan perfect outings by understanding the mood of the consumer and the occasion. For example, if you are looking to go on a romantic date with live music, Tangoo will produce a list of restaurants that fit your needs in your city of choice (Vancouver, Calgary, Montreal and Toronto). Tangoo is an example of how Paul Davidescu (CEO) was able to develop his idea into a tangible business. Davidescu started developing this product while he was an attending the Sauder School of Business at the University of British Columbia. Moreover, as any good entrepreneur would, Davidescu looked at what issues involving restaurants bothered him and decided Tangoo would provide consumers satisfaction and convenience. (Class 14 Notes).

Tangoo will be on Dragon’s Den November 26, 2014 asking successful entrepreneurs to invest in their company. Tangoo is a great tool to reduce stress, however the application is available for free. How will Tangoo ever be profitable? I predict that Tangoo will receive an investment on Dragons Den, with mandatory conditions to help increase the profitability of the company. The conditions most likely will be to expand across Canada and continually develop a consumer market. In the long run, Tangoo will be able to exploit this consumer market by charging for and advertising their application. These steps will allow Tangoo to assert themselves on the top of the online concierge positioning ladder while maximizing profitability for the company.

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Sources Used:

Kroeker, Jeff. “Dinner Planning Company Re-emerges Overnight as Pocket
Concierge.” Globe and Mail 3 Oct. 2014: n. pag. Print. Click Here: For Link

“Tangoo Opens Early Access for its New Pocket Concierge Application.” Vancity 
Buzz 10 Apr. 2014: n. pag. Print. Click Here: For Link

Class 14 Innovation and Entrepreneurship Notes: