Motorola has announced its intentions to become heavily involved with Social Media to help promote the companies “Life empowered” branding message. What struck me as most interesting about this article is the fact that much of the social media Motorola will pursue is aimed at customers that have already bought their products. For example Motorola […]
The belief that surrounds social media is that it is a tool that enables companies to reach out to their target markets in a more specific and valuable manner. However as marketers have we given enough thought towards the true value of social media as a method of advertising? A recent poll by YouGov investigated […]
So what actually is “ROPO,” just a bunch of interestingly arranged letters that mean little to the marketing sector? The answer is simply – NO! ROPO is in fact becoming increasingly important to businesses throughout the world. It stands for “Research online, purchase offline.” This is the modern process that increasing numbers of consumers are […]