E-marketing adventures!

Motorola has announced its intentions to become heavily involved with Social Media to help promote the companies “Life empowered” branding message. What struck me as most interesting about this article is the fact that much of the social media Motorola will pursue is aimed at customers that have already bought their products. For example Motorola has outlined the use of YouTube as a teaching aid to show customers how they can ” Use their devices for different aspects of their day-to-day life.”

It is certainly an interesting concept that the mobile giant is pursuing. In reality it is a strong piece of relationship marketing, targeting those who have already bought the product and providing them with another service. It has a further benefit in that it creates a great tool for potential customers to carry out increased online research of Motorola and its products by viewing the online media.

What must also be highlighted is the takeover of the Motorola Mobility brand by Google, which of course also has YouTube in its portfolio. This buy-out is certainly reflected in the companies new pursuit of social media in their advertising campaign. It is also a big step up in terms of competing with their more established social media competitors such as Apple.

It will be interesting to analyse how well they are able to implement a social media campaign and overall the success it impacts upon the company. What certainly appears to be positive is their attempt at “New thinking” in the hope that they are able to launch the Motorola brand back to its previous success seen in the early 2000’s during its “Razr” campaigns.

*For more on Motorola and its increasing use of Social media read the following article “Motorola to ‘Up the volume’ on social media” available at: http://www.marketingweek.co.uk/news/motorola-to-up-the-volume-on-social-media/4000346.article *