E-marketing adventures!

So Facebook has recently announced it is going to integrate advertising into its mobile application. On the face of it, it is a very cunning move as at least half of Facebook users also access the website through their mobile devices. That’s almost 400,000,000! Not a bad market that they are able to reach.

So what does this mean for advertisers who want to be successful online? Well certainly it is a better opportunity to reach customers especially those on the move. It is a step forward for the companies that petition online advertising and those who do not may find themselves left further behind. The biggest benefit to marketers is surely the positioning aspect; being able to hit potential customers while they are on the move. Imagine a consumer checking in at a location and then the adverts being tailored towards them of businesses that are located nearby their current location. This certainly highlights what a great advertising tool Facebook mobile may be.

Of course the pitfalls of this type of advertising cannot be overlooked. Consumers may not wish to be bombarded with advertisements whenever they log on. It may potentially turn people off from using the Facebook app and adverts will have to be closely monitored to ensure they are targeted correctly. As long as the new system is integrated and managed well it is likely that it will be a success for both Facebook but also the users of the service, and hopefully the end users who can take advantage of the location targeting.

*For more on Facebook’s new marketing system check out Aris Abramian’s article; http://www.ewebmarketing.com.au/blog/facebook-ads-going-mobile/