I’m going to comment on Veljko’s blog about bad marketing.
What Vejlko really means by bad marketing is negative publicity. He takes a specific example of the movie called “A Serbian Film” which has lately received a lot of bad publicity regarding its horrific and brutal content. I think that the saying Tamar used in class today that any kind of publicity is considered better than no publicity by some businesses is especially true for the movie business. It is tough to stand out in this business by just trying to produce a regular mainstream movie, and therefore the producers sometime decide to go with something unconventional.
You know how some people often complain that there is nothing positive on TV? This is because most media think that it is easier to catch people’s interest this way than by concentrating on the good things. I think that the movie producer was aware of this fact when he decided to make the “Serbian Film” and eventually received the publicity that he expected. It is weird, but people are fascinated by the extremes and therefore they want to go see the worst, the most violent and the most brutal movie of all times. From this perspective I would argue that bad publicity is a good idea as it is capable of effectively catching attention of the public.