Today I am going to comment on Veljko’s blog post about a video promoting energy savings. Veljko said that this video substantially changed his perception of our responsibility toward sustainability.

The clip is about a couple of cool Le Parkour kids that are each trying to do their part in helping change our habits from wasteful consumption of energy to more sustainable practices such as consuming less water or using energy-friendly light bulbs. Just as the Pink Floyd song in the background suggests one brick is not much, but if they are put together they create a wall. Each kid is therefore representing a brick which might seem like a small contribution, but once the brick build a wall they become very important. I really like the way the video is filmed, however I do not feel as strongly as Veljko about the message which it is trying to say. What makes me feel this way is how the video is trying to make the sustainability practices look cool. Even though this might be appealing to some people, I am definitely not part of them. If I was to be motivated to contribute my brick to help the environment it would be because I wanted to help the future generations enjoy their lives with the least impact of our current lifestyles. Actually we learned about this phenomenon in organizational behaviour class. It is experimentally proven that if intrinsic motivators are replaced by external motivators, the person who engaged in this behaviour will tend to be discouraged to continue to do that. I can just wanted to point this out and suggest that marketing people should be cautious about this phenomenon.