Starbucks blocked the £47m/year potential earnings from Ethiopia’s farmers
Posted in Uncategorized on Sep 16th, 2010 No Comments »
Some brands are very successful in tying its brand to its product. For example, Kleenex is almost equal to tissues. Similarly, Starbucks has also established its superior status in the coffee industry. However, unlike Kleenex, which produces its products (i.e. tissues) in their own pulp manufacturing mills, Starbucks, on the other hands, imports most of […]