More hybrid cars coming into the market
Sep 26th, 2010 by michellecheung2
Toyota to launch six new hybrid cars
While Detroit’s Big Three car makers are still struggling with with their health care costs and employee pension, the Japanese auto makers have already started to seize the clean-energy car market.
Nissan and Honda are ready to surprise the consumers with their electric cars later this year and in 2012 respectively. Toyota has also planned to launch 6 new hybrid cars, including 2 Lexus models, by the end of 2012. The huge success of Toyota’s Prius hybrid since its launch in 1997 has consolidated its leading role in the trend of clean energy vehicles. Having looked into a brief SWOT analysis of Toyota Industry, which ties closely to the Toyota Motors Corporation, I notice the great opportunity to expand the hybrid car market. Since consumers nowadays are more conscious of sustainability, many of them turn into products that are claimed to be better for the environment. In terms of fuel efficiency, hybrid cars and electric cars are obviously the better choice.
If Big Three still want to share the cake in the global market, their R&D departments better come up with something green and innovative shortly.
Image (right): Black 2010 Lexus HS 250h Hybrid
Image (left): Silver 2010 Lexus HS 250h Hybrid
