Michelle Cheung2

Aims at developing an image as a modern lifestyle dessert oasis that specializes in fresh yogurt and fresh fruit, Qoola a local privately owned Vancouver start-up, tries to eradicate two stereotypes. First, its delicious dessert proves that not all healthy food tastes awful. Second, it will prove that it is not too expensive for a business to be  environmentally friendly.

Qoola  is one of the very few places that have cups, plates, containers and utensils that are either 100% biodegradable, compostable, or recyclable.  Since this is a new way of operating fast food restaurants, it can be considered as an innovative method to generate value to the customers. Moreover, the company would like to open in Hong Kong, Singapore and China eventually. In order to minimize the risks it would face when entering those new markets, Qoola has strategically decided to open in Aberdeen Centre, in which most shoppers are Chinese. Entrepreneur always pursues risky goal and finds way to overcome the obstacles along the way. The fact that Qoola is innovative and willing to take risk to expand makes it an entrepreneurial business.