Facebook and Twitter- Friends of marketing director
Dec 1st, 2010 by michellecheung2
Use of social media in business is certainly the one most discussed topics in news nowadays. Recently, SmartBrief and Summus released a report – The State of Social Media for Business 2010 to help business in different fields determine the potential opportunities in developing social media marketing strategy. The report points out that businesses which are currently engaging in social media, use the “Big 5” (YouTube, LinkedIn, blogs, Twitter and Facebook) the most. It also indicates that brand building is the primary reason for social media to play in a role in enterprises.
Last Friday, I attended the International Business Conference 2010. The role of social media in business was one of its two focuses. During the panel discussion, Nancy Richardson, who is the director of digital strategy at lululemon athletica, said that lululemon athletica uses social media only to build relationship with customers. It posts blogs to share yoga tips, and twitter and facebook to facilitate communication, such as to remind them of their complimentary yoga class schedule. Unlike other companies, it doesn’t make use of the comments received from these social media websites as their marketing data. This remind me of the fact that most people who visit these websites don’t really know if their comments or online profile will be used in marketing assessment.