Posted in Uncategorized on Oct 25th, 2013 No Comments »
In my last blog, I discussed about the risks and benefits of leveraging social media for luxury brands to communicate with their target audience. In this blog, I would like to share an effective social video campaign made by Chanel to advertise its brand and perfume. When it comes to brand advertisements, Chanel never disappoint […]
Posted in Uncategorized on Oct 21st, 2013 No Comments »
There are controversy on whether or not social media are appropriate or effective channels for luxury and premium brands to articulate their brand equity and messages to target markets. Some brand managers of those luxury brands see social media as threat more than opportunities. The reasons why some brand managers view incorporating social media into […]
Posted in Uncategorized on Oct 18th, 2013 No Comments »
We have to admit that mobile marketing is the new and hottest trend in the market in the past few years. Consumers have changed, and marketers need to adapt their approach to successfully reach them. Mobile marketing has significant influence to products and services sales in countries where there is a broad penetration of affordable […]
Posted in Uncategorized on Oct 14th, 2013 No Comments »
This video clip was created by Thinkmodo, a New York viral video marketing agency in which one of its viral video has reached 6 million views and over 20,000 likes. This clip tells a story of Dave, as known as the ‘Man in the Cube’. The cube refers to the famous sculpture “The Alamo” in […]
Posted in Uncategorized on Oct 12th, 2013 No Comments »
Facebook has been leveraging its large user base and data bank for companies’ advertisements since a long time ago, and so has Twitter. Pinterest has recently announced that it will roll out “promoted pin” to further monetize their service. A few months after Pinterest’s announcement, Instagram made a decision to introduce ads into the feeds, […]
Posted in Uncategorized on Oct 12th, 2013 No Comments »
Although the ready-to-eat breakfast U.S. market as a whole has $10 billion in annual sales, of which General Mills has a 40% share, boxed cereals have seen flat sales and declining volumes over the past decade, according to a recent report by Rabobank on U.S. cereal trends. The main cause of this trend is that […]
Posted in Uncategorized on Oct 12th, 2013 No Comments »
The tech giant Google has recently come up with a new solution to help businesses amplify the power of social media influencers. After the policy takes place on Nov 11, the profiles, pictures and recommendations of ordinary people on products, services, and brands will show up in the company’s ads as endorsements. For instance, if […]