Michelle Cheung2

This video clip was created by Thinkmodo, a New York viral video marketing agency in which one of its viral video has reached 6 million views and over 20,000 likes. This clip tells a story of Dave, as known as the ‘Man in the Cube’. The cube refers to the famous sculpture “The Alamo” in the New York City. Dave described how he transformed the interior of the cube into his own apartment, his daily routines and most importantly, the reasons why he chose to live in a cube. He explained that his intention was to escape from the world of Wifi, phone, texts, and social media. In the end of the video, he decided to move out and join the fast-paced world after he found out about and got support from “Whil”, a meditation program that the video was created for in the first place.

I came across this video while I was scrolling down my Facebook news feed page. I had not realized that the story was a fiction until after I finished watching the video, and “Googled” what “Whil’ was all about. Up until now, the video has 207,599 views and is getting a lot of exposure n different blogs. This video seemed to go less “viral” than other videos that Thinkmodo had made in terms of growth of “likes”, “views” and “shares” in the online community. I believe it is because the content of the story is less of a “surprise”, and the usual fun and humorous elements found in other viral videos are missing in “Man in a Cube”. Nonetheless, I still rank this viral video a pretty successful one because it served the purpose of getting people to find out and talk about Whil, a new organization that sells nothing, but an idea.