How WeChat, an IM app, makes e-Commerce possible
Posted in Uncategorized on Nov 15th, 2013 No Comments »
On November 11, Tencent’s (the mainland’s largest listed internet company) 51buy website offered the usual extensive sales on Single’s Day, one of China’s biggest online shopping festivals. This year, Tencent executed an integrated campaign between the 51buy website and Tencent’s WeChat mobile app, a popular instant messaging application in China (See picture below for growth of […]