It’s finally Instagram’s turn!
Oct 12th, 2013 by michellecheung2
Facebook has been leveraging its large user base and data bank for companies’ advertisements since a long time ago, and so has Twitter. Pinterest has recently announced that it will roll out “promoted pin” to further monetize their service. A few months after Pinterest’s announcement, Instagram made a decision to introduce ads into the feeds, and promised “to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands.” This new feature will first be introduced to the U.S. users. The company believes that the transition will be smooth because many brands are regular participants on the network already. Moreover, they will focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.
The company has not revealed the details of such plan. However, I will be interested in knowing if it will make any plan to control the quantity of ads appearing in a set amount of time. If yes, then how they are going to coordinate with the advertisers regarding the media timeline. I would expect Instagram to be able to provide useful data to help advertisers dig out which communities within Instagram are more actively engage in the topics that relate to the businesses. Only then will Instagram provide value to businesses by matching ads to users’ preferences and tastes.
Source: http://o.canada.com/technology/instagram-to-start-showing-ads-but-not-in-canada-yet/