Michelle Cheung2

“Snapchat, a rapidly growing messaging service, recently spurned an all-cash acquisition offer from Facebook for close to $3 billion or more”, reported in Wall Street Journal on Nov. 13, 2013. Snapchat interesting messaging application in which users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients […]

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On November 11, Tencent’s (the mainland’s largest listed internet company) 51buy website offered the usual extensive sales on Single’s Day, one of China’s biggest online shopping festivals. This year, Tencent executed an integrated campaign between the 51buy website and Tencent’s WeChat mobile app, a popular instant messaging application in China (See picture below for growth of […]

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In my last blog, I discussed about the risks and benefits of leveraging social media for luxury brands to communicate with their target audience. In this blog, I would like to share an effective social video campaign made by Chanel to advertise its brand and perfume. When it comes to brand advertisements, Chanel never disappoint […]

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There are controversy on whether or not social media are appropriate or effective channels for luxury and premium brands to articulate their brand equity and messages to target markets. Some brand managers of those luxury brands see social media as threat more than opportunities. The reasons why some brand managers view incorporating social media into […]

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We have to admit that mobile marketing is the new and hottest trend in the market in the past few years. Consumers have changed, and marketers need to adapt their approach to successfully reach them. Mobile marketing has significant influence to products and services sales in countries where there is a broad penetration of affordable […]

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This video clip was created by Thinkmodo, a New York viral video marketing agency in which one of its viral video has reached 6 million views and over 20,000 likes. This clip tells a story of Dave, as known as the ‘Man in the Cube’. The cube refers to the famous sculpture “The Alamo” in […]

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Facebook has been leveraging its large user base and data bank for companies’ advertisements since a long time ago, and so has Twitter. Pinterest has recently announced that it will roll out “promoted pin” to further monetize their service. A few months after Pinterest’s announcement, Instagram made a decision to introduce ads into the feeds, […]

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Although the ready-to-eat breakfast U.S. market as a whole has $10 billion in annual sales, of which General Mills has a 40% share, boxed cereals have seen flat sales and declining volumes over the past decade, according to a recent report by Rabobank on U.S. cereal trends. The main cause of this trend is that […]

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The tech giant Google has recently come up with a new solution to help businesses amplify the power of social media influencers. After the policy takes place on Nov 11, the profiles, pictures and recommendations of ordinary people on products, services, and brands will show up in the company’s ads as endorsements. For instance, if […]

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Companies buy expensive TV spots to promote its products, services and brands. However, Macy just broke the tradition and start “selling” its mobile app on TV commercials. The mobile app features online shopping, store locator, gift registry creation, special offers, and the scanning function (bar code and QR code scanning) for detailed product descriptions and […]

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