Monthly Archives: October 2010

With Toyota’s January recall due to acceleration problems, Toyota’s reputation of consistent quality of automobiles fell in the eyes of consumers. As the company dealt with the recall and its implications to try to re-establish their reputation, they ran into … Continue reading →

 Most people have the strong brand image association of the 3 diagonal stripes with Adidas. Not only has its famous image help drive its success, but the company is coming out with new marketing techniques in order to finally surpass … Continue reading →

On May 6th, 2010, the New York Stock Market experienced what is now being called a “flash crash”, where the value of stocks suddenly fell, only to regain most of the lost value by the end of the day. In … Continue reading →