Monthly Archives: November 2010

A Mission to Change the World

Craig Kielburger is, in my opinion, the epitomy of a social entrepreneur. At age 12, Craig developed a mission to help improves the lives of other children locally and overseas. His mission is now reflected in the organization that he … Continue reading

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Lululemon’s Entrepreneurship

I consider Lululemon to be an entrepreneurial company because it was the first comapny to open up with its values and products. “The idea was to have the store be a community hub where people could learn and discuss the … Continue reading

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At What Point is Advertising Taken Too Far?

American Apparel, a popular company in the fashion industry, is becoming very known to consumers mainly for controversy regarding the company’s business ethics. From their racy advertising campaigns to the extremely controversial CEO, Dov Charney, the company has constantly been … Continue reading

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Our Influential World

As consumers, we are influenced every day by factors that contribute to our decision making. As a consumer, I have found that these influences can occur without conscious realization of it. My purchases are significantly influenced by my family. Now, … Continue reading

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