I consider Lululemon to be an entrepreneurial company because it was the first comapny to open up with its values and products. “The idea was to have the store be a community hub where people could learn and discuss the physical aspects of healthy living from yoga and diet to running and cycling as well as the mental aspects of living a powerful life of possibilities. Unfortunately for this concept, the store became so busy that it was impossible to help the customer in this way in addition to selling the product.”
They are constantly innovating their own products in order to maintain their reputation and instilling positive values within their customers about the human spirit and value of personal acceptance. These values put them ahead of their compeititon even more by creating a lasting impression on their customers, making them want to go back to the store. Their store atmostphere is positive and surrounded with inspiring phrases, contributing to the overall experience and atmosphere that they wish to present. Not only does their store atmosphere contribute to their success, but their product is geared towards yoga, which is another way that they inspire positive feelings within consumers. Their products are comfortable and stylish, combining the best of both worlds, making their products all the more valuable in the eyes of consumers. The founder of lululemon took a risk by focusing their products only on yoga-inspired clothing, as it was not popular at the time. They correctly forecasted the rising trend of yoga, and have become an extremely successful company since.
To learn more about Lululemon and it’s history, visit the company’s website.