Category Archives: Uncategorized

Most people associate the topic of business ethics with unethical examples, as they tend to attract more attention from the media than ethical companies do. According to the Ethisphere Industry, Starbucks has been named one of the World’s Most Ethical … Continue reading →

Craig Kielburger is, in my opinion, the epitomy of a social entrepreneur. At age 12, Craig developed a mission to help improves the lives of other children locally and overseas. His mission is now reflected in the organization that he … Continue reading →

I consider Lululemon to be an entrepreneurial company because it was the first comapny to open up with its values and products. “The idea was to have the store be a community hub where people could learn and discuss the … Continue reading →

American Apparel, a popular company in the fashion industry, is becoming very known to consumers mainly for controversy regarding the company’s business ethics. From their racy advertising campaigns to the extremely controversial CEO, Dov Charney, the company has constantly been … Continue reading →

As consumers, we are influenced every day by factors that contribute to our decision making. As a consumer, I have found that these influences can occur without conscious realization of it. My purchases are significantly influenced by my family. Now, … Continue reading →

With Toyota’s January recall due to acceleration problems, Toyota’s reputation of consistent quality of automobiles fell in the eyes of consumers. As the company dealt with the recall and its implications to try to re-establish their reputation, they ran into … Continue reading →

 Most people have the strong brand image association of the 3 diagonal stripes with Adidas. Not only has its famous image help drive its success, but the company is coming out with new marketing techniques in order to finally surpass … Continue reading →

On May 6th, 2010, the New York Stock Market experienced what is now being called a “flash crash”, where the value of stocks suddenly fell, only to regain most of the lost value by the end of the day. In … Continue reading →

Apple exists in a competitive industry where the latest technology and compact electronics are the defining points of success. They have redefined portable music players with their extensive line of iPods, but what makes consumers choose the iPod over other … Continue reading →

Wal-Mart, the famous superpower company, is attempting to expand into Africa by buying out Massmart Holdings in order to enter into a market internationally and expand globally. Wal-Mart’s attempted expansion into this market could bring in huge revenue for the … Continue reading →