While procrastinating by being on the all-too-distracting Facebook, I came across a link to a marketing blog that contained 20 “cool and creative” marketing campaigns. When I think of a marketing campaign, what usually crosses my mind is another ploy by a company to try to convince me that their product is the best – which sometimes can become annoying as they become redundant, unoriginal, and almost seem to be everywhere in society.

However, this blog captured some of the most creative marketing campaigns that I have ever seen and definitely caught my eye, including using consumer’s bodies, sewer drains, and garbage as billboards. You may be wondering how that’s possible – seriously check it out. As a consumer, I believe that some of these techniques would actually be extremely successful. Advertising on a sewer drain is out of the ordinary and would catch my attention and remain in my mind – essentially the goal of advertising, so that the next time I am going to buy that product their brand is in my mind.

Marketing is becoming a battle of creativity with extreme growth as consumers are given more and more brand choices when buying a product and companies are being forced to compete to get their name out there in society and on the minds of consumers. As winning consumers’ attention becomes increasingly difficult thanks to the hundreds of advertisements they are presented on a daily basis, companies need to keep up, justifying funding advanced marketing teams and funding campaigns in order to stay at the top of the market.

All in all, I believe that the marketing campaigns presented in this blog would be successful based on their originality – they catch consumers’ attention by advertising their product in a way that most consumers have never seen before, making a lasting impression.