Whether you support the Kony 2012 cause or not, you have to admit that they have done a pretty good job at sending their message out to the masses. They have taken advantage of the accessibility to a significant audience that social media in our society provides, and have used it to literally broadcast their message across the nation.

The company behind the entire campaign is Invisible Children, a non-profit organization who are passionate about stopping Joseph Kony, the head of the Lord Resistance Army (LRA) in Uganda. They created a 30 minute video that they released on YouTube in the attempt to raise awareness of the horrible crimes that Kony is committing in regards to the enslavement of children. Their goal is by releasing this video and having it go viral, it will convince the United States government that the citizens are in support of keeping troops in Uganda to try to stop Kony.

I’m not sure about the result of their campaign in terms of it directly helping to stop Kony, but I do know that from my perspective, their video has gone absolutely viral and their message has been heard loud and clear across the nation. Their powerful video uses emotion and personal accounts to reach out to viewers and inspire them to become passionate about this cause. Over the past month since the video has been released, the video and reactions following it’s release (both supportive and critical) have taken over my Facebook news feed and filled twitter with comments using hashtags including #Kony2012.

All in all, I believe that Invisible Children have done a phenomenal job developing this campaign, as it has gone viral across the nation. They have sent their message out to the world through effective use of social media, and their message was received loud and clear across an astonishing amount of viewers, also creating a lasting effect on those who have watched it, as support for their campaign grew exponentially with the release of the video.