Archive for February, 2011

Mobile Social Media: Location Based Marketing

Monday, February 7th, 2011

Now that social media – which not too long ago was brand new to the marketing world – has moved onto the phone, marketers have a whole other marketing channel to concern themselves with: mobile social media. With the increasing popularity of smart phones the percentage of mobile phone users accessing social network sites from […]

Email Marketing Blunders

Sunday, February 6th, 2011

Do you receive loads and loads of emails every day from various companies/services? I know I do. It seems that Hotmail’s junk filter is actually pretty effective (finally) because I really don’t seem to get any spam emails…though sometimes it feels like it because I’ve signed up for so many email lists in the past. […]

What Makes a Great Blog?

Sunday, February 6th, 2011

For the Google Online Marketing Challenge my group is working on a local Vancouver based clothing company Plenty (or Plen+y) with a flagship store in Kitsilano. Because their website does not currently offer online sales, their blog is the highlight of the website. This got me thinking, what makes a great blog? According to the […]

Social Media and Super Bowl XLV

Sunday, February 6th, 2011

Each year marketers and non-marketers alike eagerly await the arrival of Super Bowl Sunday to watch what are supposed to be the best of the best in commercials. (Oh and apparently some people watch it for football…) And they better be good, because companies are willing to pay upwards of 3 million of dollars to […]

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