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The “viral video” is something that countless firms strive for and few manage to achieve. There is no formula for making a video go viral and it is often something that happens by chance. However, there are ways marketers can improve online videos and increase the probability of achieving the coveted “viral” status. 5 approaches […]
Enough of Facebook and Twitter. It’s time for a crash course on the lesser talked about social sites. Of flickr, LinkedIn, StumbleUpon, and Tumblr which are good or bad at improving: customer communication, brand exposure, traffic to your site, and SEO? flickr: An image and video hosting website where community members can share and comment […]
With the prevalence of social media today, it only makes sense that more and more firms are jumping on the bandwagon and getting themselves Twitter and Facebook accounts. It’s virtually free, not considering employee time, and is what you’re “supposed to do”. According to PR firm Burson-Marsteller 25% of companies worldwide are using all four […]
The recent release of the iPad2, less than a year after the release of the original iPad, got me thinking about a couple things. 1) I still don’t understand the iPad. I mean, I get that it’s pretty but why would a person want a large version of an iPhone that can’t make phone calls […]
Word of mouth is widely regarded as one of the most valuable, and often hardest to do well, forms of marketing. In order to be successful at word of mouth marketing it is important to consider which recommendations are deemed most credible by consumers. Not surprisingly, over the years the human element has remained key […]