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The “viral video” is something that countless firms strive for and few manage to achieve. There is no formula for making a video go viral and it is often something that happens by chance. However, there are ways marketers can improve online videos and increase the probability of achieving the coveted “viral” status. 5 approaches […]
Enough of Facebook and Twitter. It’s time for a crash course on the lesser talked about social sites. Of flickr, LinkedIn, StumbleUpon, and Tumblr which are good or bad at improving: customer communication, brand exposure, traffic to your site, and SEO? flickr: An image and video hosting website where community members can share and comment […]
With the prevalence of social media today, it only makes sense that more and more firms are jumping on the bandwagon and getting themselves Twitter and Facebook accounts. It’s virtually free, not considering employee time, and is what you’re “supposed to do”. According to PR firm Burson-Marsteller 25% of companies worldwide are using all four […]
The recent release of the iPad2, less than a year after the release of the original iPad, got me thinking about a couple things. 1) I still don’t understand the iPad. I mean, I get that it’s pretty but why would a person want a large version of an iPhone that can’t make phone calls […]
Word of mouth is widely regarded as one of the most valuable, and often hardest to do well, forms of marketing. In order to be successful at word of mouth marketing it is important to consider which recommendations are deemed most credible by consumers. Not surprisingly, over the years the human element has remained key […]
Now that social media – which not too long ago was brand new to the marketing world – has moved onto the phone, marketers have a whole other marketing channel to concern themselves with: mobile social media. With the increasing popularity of smart phones the percentage of mobile phone users accessing social network sites from […]
Do you receive loads and loads of emails every day from various companies/services? I know I do. It seems that Hotmail’s junk filter is actually pretty effective (finally) because I really don’t seem to get any spam emails…though sometimes it feels like it because I’ve signed up for so many email lists in the past. […]
For the Google Online Marketing Challenge my group is working on a local Vancouver based clothing company Plenty (or Plen+y) with a flagship store in Kitsilano. Because their website does not currently offer online sales, their blog is the highlight of the website. This got me thinking, what makes a great blog? According to the […]
Each year marketers and non-marketers alike eagerly await the arrival of Super Bowl Sunday to watch what are supposed to be the best of the best in commercials. (Oh and apparently some people watch it for football…) And they better be good, because companies are willing to pay upwards of 3 million of dollars to […]
While researching the topic of “online search methods” to write a blog about, I encountered several articles referencing social media, search engine optimization (SEO), paid search, and various ways to improve the chances YOUR website will be visited. However, it was the article “Bing’s Success and the Future of Search” regarding search engine market share […]