Just another UBC Blogs site
With the prevalence of social media today, it only makes sense that more and more firms are jumping on the bandwagon and getting themselves Twitter and Facebook accounts. It’s virtually free, not considering employee time, and is what you’re “supposed to do”. According to PR firm Burson-Marsteller 25% of companies worldwide are using all four […]
Now that social media – which not too long ago was brand new to the marketing world – has moved onto the phone, marketers have a whole other marketing channel to concern themselves with: mobile social media. With the increasing popularity of smart phones the percentage of mobile phone users accessing social network sites from […]
For the Google Online Marketing Challenge my group is working on a local Vancouver based clothing company Plenty (or Plen+y) with a flagship store in Kitsilano. Because their website does not currently offer online sales, their blog is the highlight of the website. This got me thinking, what makes a great blog? According to the […]
Each year marketers and non-marketers alike eagerly await the arrival of Super Bowl Sunday to watch what are supposed to be the best of the best in commercials. (Oh and apparently some people watch it for football…) And they better be good, because companies are willing to pay upwards of 3 million of dollars to […]