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With the prevalence of social media today, it only makes sense that more and more firms are jumping on the bandwagon and getting themselves Twitter and Facebook accounts. It’s virtually free, not considering employee time, and is what you’re “supposed to do”. According to PR firm Burson-Marsteller 25% of companies worldwide are using all four […]
Word of mouth is widely regarded as one of the most valuable, and often hardest to do well, forms of marketing. In order to be successful at word of mouth marketing it is important to consider which recommendations are deemed most credible by consumers. Not surprisingly, over the years the human element has remained key […]
Each year marketers and non-marketers alike eagerly await the arrival of Super Bowl Sunday to watch what are supposed to be the best of the best in commercials. (Oh and apparently some people watch it for football…) And they better be good, because companies are willing to pay upwards of 3 million of dollars to […]