Sep 16 2010
COMM 101: 14th September
In terms of tonality I have no clue what sort of formality is used in to be used in this blogging exercise for my course.
So I’ll just go with the flow.
Basically our second lesson was:
- Another refreshener on big UK/EU businesses – RyanAir again specifically
- We touched on income elasticities of demand when talking about customer demand for airplane tickets of budget airlines versus premium airlines like BA.
- We also learned about business strategies in terms of the ‘SWOT’ Analysis technique (Strengths, weaknesses, opportunities, threats) and we brainstormed a little with applications to Air Canada and their ‘extra charges’ pricing strategies on luggages on flights
It was another productive class where we got to use our clickers as well to answer questions related to the article from our reading homework.