Throughout this semester, we have been working on a marketing project, specific to a company of our choice. My group chose Target as our company to research. I thoroughly enjoyed working on this project as this was the first time I had to do a video component.<\/p>\n
Working on the project was a good way to integrate what we have been learning in class with a marketing presentation. By separating the project into three separate sections, it enabled my group to focus on each part on a more concentrated level. It helped us be more specific in areas that we wouldn\u2019t have focused on if the whole project were due at one time. For example, I know that we would have spent a lot less time on researching different target markets if we were stressed to finish the whole editing component of the video.<\/p>\n
As this was my first time creating a film, I wasn\u2019t sure what to expect. I was a little worried about using Final Cut Pro because it looked so complicated. However, after trial and error, I was able to get used to it. It ended up being a lot of fun because I feel like it enabled my group to be creative when creating the film. With so many options for creating transitions and text entrances, we tried to create a video as diverse as possible. I particularly liked the video project because I believe that our group can be marked more fairly in regards to content as compared to whether our words come out properly. Of course presenting is a crucial skill, but as technology becomes more prevalent, having the skills to work with different mediums is also becoming as important.<\/p>\n","protected":false},"excerpt":{"rendered":"
Throughout this semester, we have been working on a marketing project, specific to a company of our choice. My group chose Target as our company to research. I thoroughly enjoyed working on this project as this was the first time I had to do a video component. Working on the project was a good way […]<\/p>\n","protected":false},"author":14939,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/michellelee3\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/michellelee3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/michellelee3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michellelee3\/wp-json\/wp\/v2\/users\/14939"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michellelee3\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/michellelee3\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"predecessor-version":[{"id":149,"href":"https:\/\/blogs.ubc.ca\/michellelee3\/wp-json\/wp\/v2\/posts\/148\/revisions\/149"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/michellelee3\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michellelee3\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/michellelee3\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}