It has been no surprise that the lack of progress by the Vancouver Canucks has been a threat when it comes to the franchise’s goals of selling tickets for the 2014-15 season. What was once an avid hockey market has declined when fans have been skeptical about purchasing tickets to games due to the inadequacy of performance by the team and the failure to make the post-season last year.
I suppose that the franchise has taken positive steps to improve their team with changes to their management staff as well as their roster. However, it is clear that the team is still in “rebuild” mode and must think of other ways to engage their fans beyond the Canucks’ execution on the ice. My belief is that this is where their marketing team needs to step in. The fans are still out there. Essentially, they simply have no motivation to pay a large sum of money to watch their favourite team lose time and time again.
In my opinion, sufficient tactics could include an improvement on the arena’s food and concession and upgrading their promotion behind it. By enhancing a fan’s experience during the game, such as reducing the cost for its food and beverages, it will draw fanatics to be motivated to attend a game.
Social media has also done a terrific job with contests to provide hockey devotees with the opportunity to attend games. Although free tickets disables a team from making profit, free single tickets will allow fans to purchase a ticket for a friend or a loved one to accompany them.
The bottom line is that, they may need to reduce their prices on tickets or at least, provide free incentives for each fan who has purchased access to the game.