It is clear that in Canada, the First Nations community plays an integral role due to its history. A Vancouver Sun article outlines the BC Government’s goal in reducing conflict with First Nations people. Though history cannot be altered, the current relationship can be restored. I stress that it is extremely important for companies to take various First Nations groups into account when a company is conducting their affairs. They should not go against them and diminish their lifestyles but rather work alongside of them to advance their corporation.
A great example would be Port Metro Vancouver. As a gateway for trades, it has shown the significance of First Nations by expressing that their land and waters “intersect with the traditional territories of several First Nations.” With this in mind, they have developed a recent strategy in collaboration with the Canadian government as well as Tsawwassen First Nations (TFN.) Because the Port notices that in order to make use of new facilities, they must cross some of the Aboriginals’ territorial land, I believe it is an intelligent move for them to increase their partnership with TFN which will ultimately allow for employment opportunities for its members.
A large portion of our demographic consists of Aboriginals. In conjunction with the PESLE analysis, if a company is able to develop their business model by using them as one of the external factors, it will enhance the company economically, with new infrastructure, environmentally, as well as socially, by triggering a position attitude within the First Nations communities.
Sources:
http://news.gc.ca/web/article-en.do?nid=769139
