Details have emerged regarding Samsung’s imminent release of its Galaxy Note 4 and it has allowed for increased tension between Samsung and Apple with its iPhone 6 Plus.

The popularity of both brands has triggered the companies to strive towards gaining a competitive edge. What has captivated me the most was Samsung’s attempt at marketing their product by mocking its rival through social media. In fact, the joke regarding the iPhone’s ability to bend has caused many companies to jump on the bandwagon.

In a recent COMM101 lecture, the topic of the tool of positioning triggered an interest for me. The scheme of “Getting Into the Mind of the Consumer” links to the incident between Samsung and Apple to a great extent. It is no surprise that Samsung has the goal of trying to display their brand as number one through its latest marketing antics by relating itself to its contender. In reference to Al Ries’ and Jack Trout’s article, “repositioning the competition” may involve displaying advertisements to allow consumers to see the rival company in a constrasting way. Samsung is doing just that.

Not only that, but just over a week ago, Samsung announced that it will release its Galaxy Note 4 “ahead of schedule.” It is stated that Samsung’s decision to sell a product in China prior to other markets is a first. In my opinion, this will allow them to advance themselves against Apple, whose iPhone “is not yet available in China.”

All in all, it seems as though the friendly competition between Apple and Samsung may allow for more technologically-advanced products in the future.

Sources:

Curved. Not bent. #GALAXYNoteEdge pic.twitter.com/OTPIYlI07f

— Samsung Mobile (@SamsungMobile) September 25, 2014

http://news.yahoo.com/samsung-curved-not-bent-mocks-apple-iphone-144529246.html%20

http://www.cnet.com/news/samsung-unlike-iphone-our-galaxy-note-4-wont-bend/

http://www.quickmba.com/marketing/ries-trout/positioning/

http://www.businessinsider.com/afp-samsung-launches-note-4-phablet-ahead-of-schedule-2014-9