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COMM296

C295 Blog#5 – Brand Brand Brand

As I left my last marketing class today I feel kinda mixed up. I still don’t know whether I like marketing or not — or whether it’s the one I least dislike, but one thing I know for sure — I learned a lot. During the day I missed classes because I was too ill to go, I always wonder on what they’re discussing in class — this class is the most interactive class I’ve had since I graduated high school. And I love it. I’m a rather slow thinker so I don’t really contribute, but listening to everyone’s thoughts about the topics we discussed taught me things about the person. their brand.

Whether we realize it or not, we have our own personal brand, and we have to market ourselves just like McDonalds and Starbucks have to in order to reach our target market. In our case, one of the target market will be the employers of those companies we really want to be in. Personal branding is what differentiates you from every other job seeker out there. It is a compilation of — but not limited to — your accomplishment, passion, vision, talent and contributions to the society and how that makes you a unique person that the company should hire.

it is crazy how we now live in a super-branded world and how we have to cope with it… I still don’t get it. And how branding ourselves makes us look like just another product. The wonder of marketing…

 

One article I really like about this personal branding is this one by Tom Peters. It really describes on how to build your personal brand and the steps to it. 

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COMM296

C296 Blog#4 – G+ or FB?

As much as I want to deny this one fact, I have to admit that I spend most of my time … procrastinating. Stalking people on Facebook, Google-Hangout-ing with my friends, tweeting and re-tweeting people’s updates, read articles in mashables, StumbleUpon-ing, you name it. There’s this short article in mashable.com that made me think as I read it right after it’s published.

I realized that G+ and Facebook are different in so many things. Google Plus is very new compared to Facebook. In fact, if we look at the consumer behavior curve, we know that for now, it’s the innovators and early adopters who use the service. It’s a little too early to say whether G+ is doing great or not compared to Facebook, since we have no idea what happens when the rest of the consumers join G+ (and look around, and more often than not, leave). On the other hand, Facebook is in the heart of everyone despite all the criticism on their safety features. It took Facebook more than just a few months to build customer’s loyalty to what they have today.

So what does that have to do with companies having another extra social network page to look after? Or, which companies should start advertising in Google Plus and which should wait until more people join? Well, now that Google Plus is full of innovators and tech-savvy people, it will be great for companies whose target market are part of these people… However this does not mean that the other companies should not advertise here too; because now that Google allows everyone to sign up for G+, more (variety of) people will join and it will increase the chance of brand exposure.

Anyway. All that being said, it’s still to early to judge on which will conquer the other or whether the two have different so-called market, but for now, they’re still too similar to be differentiated yet different to be considered as the same thing. My conclusion? Like another blogger said: “I don’t know — I’m too busy sitting ringside, watching the Facebook vs. Google+ bout and enjoying the show.”

cute gif on google vs. facebook:

 

 

edit: I like this blog’s analysis about G+ and Fb.

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COMM296

C296 Blog#3 – Blog Response (RIM and Amazon)

This blog is a response to Young’s blog post.

First of all, congratulations for your new Playbook! It looks better than the one in Chapters display for sure 🙂

Anyway, based on what I read in the news for the past few weeks, it seems that RIM denied the fact that Playbook is not as popular as other tablets due to some missing apps and functionality, and say that the price cuts in various stores are part of their holiday promotions (which is a little off since it’s past the ‘back to school’ promotion, and way before the ‘thanksgiving/halloween season). I do agree that more people consider buying Playbook after the price went down, but there are some other people who decided to wait for another few weeks until Kindle Fire, the tablet manufactured by Amazon, is out. Though Kindle doesn’t have camera and microphone and it has limited features compared to the iPad or even the playbook, quite a few people still choose Kindle over Playbook simply because it is still cheaper than Playbook’s discounted price.

In conclusionnn… I think RIM’s move to cut the price of Playbook will be more effective if it is done a few months earlier, before Amazon announce the launch date of Kindle. That way, there’s not that many tablets that the market can compare Playbook to (because Kindle is currently their biggest competitor), and considering the features that Playbook offers (which isn’t that bad actually), they can get more people to buy their product.

 

If you’re interested in a not-so-biased comparison between Playbook and Kindle Fire, you can check this website.

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COMM296

C296 Blog#2 – Starbucks

Starbucks. When I first came here I was surprised at how common Starbucks is. Back home you can only find starbucks … probably one in every 5k or so. Here, there are literally one in every street corners downtown, and around five (if I’m not mistaken) on campus. What makes Starbucks that famous?

I searched on the internet about Starbucks’ advertisement since I rarely see their ads in billboards or anything like that… and yet they keep on establishing more coffee shops, not only in the USA but also all around the world. Here’s one that helped me understand Starbucks’ marketing strategy. From this one simple poster I can deduce a couple of their marketing strategy. Basically, they place a big emphasis on the coffee’s quality and customer satisfaction, and they also provide a place to go to for people in between their work hours and going home, a cosy place for young adults to hang out with their friends.

Through fulfilling the customer satisfaction part, they make a very good use of the oldest marketing tool that exists: word of mouth. They let their products speak for itself. Starbucks also make themselves part of people’s culture… by being present in their everyday life. Exactly why they have lots of Starbucks store.

It is undeniable that people’s comment about something could affect the society’s decision about whether they should go to McDonalds for some $1 coffee, or go to Starbucks and spend $4 for a cup of Caramel Macchiato… and that’s exactly what I do.

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COMM296

C296 Blog#1 – Marketing and I

Old Spice | The Man Your Man Could Smell Like

 

I just have to put that in my list of the most effective ads ever. Though it is somehow corny, most of my guy friends fall for it, they are now regular consumer of Old Spice, and not only that, quite a few of them memorized the whole ad, line by line. What’s worse? They … actually smell good T___T

Anyway. I’m a second year student at Sauder, from Indonesia, an IB graduate, and if I’m not mistaken, I have no choice but to take COMM296 to graduate from Sauder. I still don’t know what I want to major in, though, so I’m looking forward to this course and what it has in store for me. My experience with marketing has been mostly as consumers, and it involves getting annoyed by people calling your phone during some ungodly hours… offering credit cards, and after 10 minutes of chatting, told me that I’m not legal yet so they cannot process the application (does this kind of sales really works…? I’m hoping to figure that out from this class). All this, until I learned that marketing is not only about promotions and advertising; it also includes researches and analysis.

I don’t know much about marketing just yet, but one thing I know — and learned — from my friends and colleagues about marketing that I think is true: never underestimate the power of Twitter, Facebook and word of mouth.

 

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COMM299

COMM299 – Reflection.

so the question is:

What you have learned about yourself in class (Comm 299-Career Fundamentals)

This class’ been a bittersweet one. It should worth more than 1 credit… but at the same time it’s risky if it’s worth more because if you don’t do well it’s going to affect your overall average. Anyway, I learned a lot about myself as well as other people in this class, but I’ll focus on what I learned:

I learned that I actually have lots of things that I can use to ‘sell myself’. I never knew that my involvement during high school makes it way easier for me to write down my resume. All I have to do was to open my CAS folder (creativity – action – service, for those of you who didn’t do IB) and take the relevant activities from there and put it on the list.

I learned that it is very possible for me to work in big companies as long as I know how to search for the job, how to bring myself during the interview and what answers I should give during the interview. I also learned that I actually already know how to network, it’s just that until now I never knew that it’s called networking.

Finally, I figured out the reason why I’ve never been a good public speaker. It is because I dislike the topic that I have to talk about. I always thought that I’m just not born with that ability so I avoided public speaking… one of the reasons why I hated the first half of COMM299 — because I have to deliver a ‘speech’ every week. It was a torture, until the fourth week, where we get to talk about some ‘how-to’. I chose the ‘how to pull an all-nighter’ and that was the best speech I’ve ever done in my life, and I had this great feeling after I finished. I was surprised at first on how well I can talk about it, until I realized that it’s because I’m so pro in pulling an all-nighter (again, thanks to IB). It’s like an enlightenment! I never expect any courses I take in university to teach me more about myself — but this one-credit-in-two-term course sure prove that wrong! 🙂

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VPSELP

Leader-in-Training

For those of you who doesn’t know — I’m currently doing this “Emerging Leaders Program” at UBC, and it’s quite similarlike CAS (if you did IB) for leaders. In this program you need to participate in different activities to fulfill your requirements in different components, and then do evaluations afterward. If you’re at UBC but you haven’t join, I definitely suggest this program to you (click here for more information) , and if you’re planning to go to UBC, this program is a good one for you to start with.

There are lots of things I learned ever since I joined this program. The most non-leadership thing I learn is probably the fact that our VP Students loves bow tie… but that’s another story. At first I decided to join this program for the sake of my JumpStart workshop credit, but as time goes by, I find this program a great place to know people who have the same passion as you do – leadership. The first time I looked at the booklet on the components that I have to fulfill, I freaked out. I have to do at least 9 different activities in 6 months. But looking back at my high school activities, I’m very optimistic that I can accomplish the requirements, so I decided to go on with it.

So, trying to ‘manage my time wisely’, I thought of coming to workshops since they don’t require that much time and it counts as one activity. I joined two workshops, one is about stress management and the other one about public speaking, and I promised myself that I will never join any other workshops that I’m not interested in. Not that those two are boring and useless, but I realized later on that it is easier for me to learn about something when I actually take part and do the activities rather than listening to other people talking about theories. CLASS was fun though, I get to understand how Prof. Gateman teach and how to score in his class, and to use my time wisely so I can still have a balanced life between school and extracurricular activities.

The next thing I decided to do was to apply for Sauder Rep in CSSS (Computer Science Student Society). I didn’t get it, but they offered me a ‘First Year Rep’ position, and I decided to give it a shot. Trying to be more involved in the ComputerScience department, I also took part in Tri-Mentoring as a mentee (which didn’t really work out since my mentor got Co-op job so I’m kinda mentor-less), and I also volunteered for GIRLsmart, an event planned by the Computer Science department for grade six girls to learn more about computers. There, I was the procurement coordinator, so I get to go to bookstore and take supplies from there and pay with a piece of paper (it was fun!), decide for the whole team and all. For a first year student coming from another country, it was a hard task, rough start but it ends well. By the end of the event, I learned how to order foods from Safeway, who to talk to for different things needed in the department, and to sacrifice my free time for this event’s success. Out of all my involvements, I can say that this is one of the two activities I learned the most from beside the reading break project — I’ll talk about that later in this post.

While helping out with the GIRLsmart team, I also decided to help in the All Hallow’s Eve halloween party decoration team. This time, IPP planned the event. It’s a new experience for me since I never really celebrate halloween before. I’ve heard of trick or treat but that’s about it. I didn’t do as much like in GIRLsmarts, but I helped on the day to decorate theroom as well as some planning earlier that week. In that event I learned what halloween really is and the history behind it, also the story of the Jack-o-Lantern. I grew up in a conservative environment, so the dance itself is a new thing for me. I ended up liking it though, and I can’t wait for another halloween party =D

After the halloween party, I decided to take a break from my activities to focus on final exams… so the next activity I took part in is the SLC. Since I haven’t had the chance to deal with any A/V system ever since I got here, I decided to volunteer in the A/V team. Working with several other volunteers, we are in charge of transporting the A/V equipments, help troubleshoot if needed and things like that. It wasn’t like what I expected it to be. Apparently our leader was not prepared and all, and to be honest, he drove me nuts. Lots of things happened to the point where I wanted to just go back to my dorm and not help anymore, until my friend reminded me that that’s not how leaders deal with their problem; they face the problems and solve it, and see it from a different perspective… so that’s what I did. I decided to see things from his perspective, and I tried to put up a positive attitude throughout the event even though I don’t feel like it. Ever since that event, I learned to not put my standard towards other people because more often than not it’s going to disappoint me, rather I use that as a motivation for me to learn more about others.

I was reluctant to volunteer for another event because of SLC, so I did not apply for any, until I got an email from a senior that there’s going to be a technical career fair and they are inviting companies that deal with technology, something that I’m really interested in, so I decided to give it a shot. During that event, I learned a lot about how a job in that area looks like and what kind of people that the company looks for. Being a first year student, I was a little confused when they asked me what I major in because I haven’t decide, but the career fair assured me that technology is something that I will enjoy. I also learned the different things that I get to do with my major later when I graduated.

And the last activity I did was the reading break project. I went to East Hastings with a group of UBC students to teach children in kindergarten – grade 2 about magnets, forces and motions. The group was then divided into two; the group leaders and the experiment leaders. I was part of the group leaders, and my task is to take care of seven students and take them to different experiment booths. Little did I know, my group is one of the ‘special’ groups, so teachers kept on following our group just to make sure that things are fine. It was great on the first day, but it gets rough on the second day. The kids started rebelling and whining (I like kids, just not this side of them), some got into fight, some cried and all. By the end of the day, I got very exhausted and I felt like giving up and skipping the last day, but again I got reminded that giving up is not a leader’s trait, especially when you’re 18 and you’re facing 6 years old kids. On the last day, I learned, though it is a little too late, that it is very easy for children to trustsomeone, and they try to imitate their role model. One of my kids remember exactly how I say the word ‘come on’ in my half-Indonesian accent, and she started saying that to me early that morning. That’s also when I realize that my ‘come on’ is actually a bit annoying. Anyway, aside from all those, I learned that setting attainable goals before doing something is a very good way for you to stay focused while doing your activity.

Aside from all the activities listed here, I also volunteered for some events, one of them being I Crave: Intimacy held in Place Vanier last week, UBC REC’s Triathlon Duathlon, SERA Focus Group, and an upcoming one, Destination: Indonesia. I decided to join all these because I learned from the previous activities I did that I like meeting new people and to learn about other culture, and I know I won’t have the gut to be this involved during my first year if I don’t have anyone I know to guide me through and if I don’t know anyone who’s doing the same thing. Through all these activities I learned a lot about myself and my capabilities, and what works for me and what not. It’s never too early to start doing anything, and the faster you find where you fit in the community, the faster you’ll feel that you belong in it. I found a community where I feel a sense of belonging, and I think everyone at UBC should too.

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COMM299

Greatest Thing I Learned…

I learned lots of things from other people I get to meet… but the greatest thing I learned from others will be from my parents and their story in building their company. They started their business 20 years ago almost from scratch. My dad worked in my uncle’s company as a warehouse manager, then after two years my uncle decided to give the company to my dad. The company, with lots of debts. It was a rough start, I remember police coming to our house so we would pay for the debt every once in a while. However, in twenty years time, they managed to not only pay the debts, but they also open a few other branches and are connected with buyers in all over the world, more than ever.

A few years ago when I found out the history of the company, I asked them how they could  grow that fast and survived during the economic crisis in between which shuts down lots of similar companies, and they told me that taking risk is the thing that you have to do in order to go to the next level and not stop when you face troubles. I was never interested in business of any kind, but from that one short conversation, I see a whole other side of business. I never thought of any good things when it comes to business people. However, from that point on I learned that to be a businessman is to be a person with a strong will and high determination. I also learned that that trying, falling down, standing up and trying for the second time is something that I have to do constantly to succeed — not only in ice skating or biking, but also in life.

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COMM101

Ambush Marketing

What causes ambush marketing, really?

Well, there are two possibilities why a company decided to take this step. The first one is because the cost of sponsoring the event is too big for the company and they cannot afford it… and the second one is because they know that the ROI is not worthwhile. Either way, this is still wrong. However, it depends on the events’ committee on how strict the rule they set to protect their sponsors’ rights and how important they think their sponsors are. Nevertheless, in the internet era like this, it is almost impossible to demolish ambush marketing, and it is because almost everyone in their target market uses internet, and how ones can hardly stop any news from spreading once it is on the Internet… So, in order to stop ambush marketing, the planning committee need to find some other way to stop the ambush marketing from happening on the web… which is hard, but nothing is impossible… or is it?

Anyway, this is my last post for COMM101 and I have to say that this class has been fun though the assignments are a little annoying. Now that I’ve seen the different sides of business I have a clearer idea on things that I can do for my future career. For fellow COMM101 students, congratulations for reaching the finish line… and future COMM101 students, best of luck! 😉

Categories
COMM101

Carbon Footprint

I did this a while ago and I thought everyone should do this and realize how much carbon they’ve contributed to the universe.. mine’s 6.623 tonnes per year, and most of them is because of the transportation. I come from the other side of the world and I know I’m going back home at least once a year… and this is my first year here, and I’m still going back home on December. I’m a flexitarian, so I don’t eat that much meat, thus reducing the carbon production. I live in dorm so I wasted almost no space at all for that.

One thing that crossed my mind after doing this, however, is what impacts can we do if we reduce our carbon production? Let’s say I decided not to go home this Christmas. The flight schedule’s still there and the plane will leave from Vancouver to Indonesia anyway. Doesn’t really matter whether I go or not then. The main focus that these organization should have is the industry which contributed lots of carbons to the environment and still don’t pay any carbon taxes… did the government regulate the carbon emissions for the companies here? (because they don’t in Indonesia).

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