What causes ambush marketing, really?
Well, there are two possibilities why a company decided to take this step. The first one is because the cost of sponsoring the event is too big for the company and they cannot afford it… and the second one is because they know that the ROI is not worthwhile. Either way, this is still wrong. However, it depends on the events’ committee on how strict the rule they set to protect their sponsors’ rights and how important they think their sponsors are. Nevertheless, in the internet era like this, it is almost impossible to demolish ambush marketing, and it is because almost everyone in their target market uses internet, and how ones can hardly stop any news from spreading once it is on the Internet… So, in order to stop ambush marketing, the planning committee need to find some other way to stop the ambush marketing from happening on the web… which is hard, but nothing is impossible… or is it?
Anyway, this is my last post for COMM101 and I have to say that this class has been fun though the assignments are a little annoying. Now that I’ve seen the different sides of business I have a clearer idea on things that I can do for my future career. For fellow COMM101 students, congratulations for reaching the finish line… and future COMM101 students, best of luck! 😉
