Old Spice | The Man Your Man Could Smell Like
I just have to put that in my list of the most effective ads ever. Though it is somehow corny, most of my guy friends fall for it, they are now regular consumer of Old Spice, and not only that, quite a few of them memorized the whole ad, line by line. What’s worse? They … actually smell good T___T
Anyway. I’m a second year student at Sauder, from Indonesia, an IB graduate, and if I’m not mistaken, I have no choice but to take COMM296 to graduate from Sauder. I still don’t know what I want to major in, though, so I’m looking forward to this course and what it has in store for me. My experience with marketing has been mostly as consumers, and it involves getting annoyed by people calling your phone during some ungodly hours… offering credit cards, and after 10 minutes of chatting, told me that I’m not legal yet so they cannot process the application (does this kind of sales really works…? I’m hoping to figure that out from this class). All this, until I learned that marketing is not only about promotions and advertising; it also includes researches and analysis.
I don’t know much about marketing just yet, but one thing I know — and learned — from my friends and colleagues about marketing that I think is true: never underestimate the power of Twitter, Facebook and word of mouth.
