Starbucks. When I first came here I was surprised at how common Starbucks is. Back home you can only find starbucks … probably one in every 5k or so. Here, there are literally one in every street corners downtown, and around five (if I’m not mistaken) on campus. What makes Starbucks that famous?
I searched on the internet about Starbucks’ advertisement since I rarely see their ads in billboards or anything like that… and yet they keep on establishing more coffee shops, not only in the USA but also all around the world. Here’s one that helped me understand Starbucks’ marketing strategy. From this one simple poster I can deduce a couple of their marketing strategy. Basically, they place a big emphasis on the coffee’s quality and customer satisfaction, and they also provide a place to go to for people in between their work hours and going home, a cosy place for young adults to hang out with their friends.
Through fulfilling the customer satisfaction part, they make a very good use of the oldest marketing tool that exists: word of mouth. They let their products speak for itself. Starbucks also make themselves part of people’s culture… by being present in their everyday life. Exactly why they have lots of Starbucks store.
It is undeniable that people’s comment about something could affect the society’s decision about whether they should go to McDonalds for some $1 coffee, or go to Starbucks and spend $4 for a cup of Caramel Macchiato… and that’s exactly what I do.
