As much as I want to deny this one fact, I have to admit that I spend most of my time … procrastinating. Stalking people on Facebook, Google-Hangout-ing with my friends, tweeting and re-tweeting people’s updates, read articles in mashables, StumbleUpon-ing, you name it. There’s this short article in mashable.com that made me think as I read it right after it’s published.
I realized that G+ and Facebook are different in so many things. Google Plus is very new compared to Facebook. In fact, if we look at the consumer behavior curve, we know that for now, it’s the innovators and early adopters who use the service. It’s a little too early to say whether G+ is doing great or not compared to Facebook, since we have no idea what happens when the rest of the consumers join G+ (and look around, and more often than not, leave). On the other hand, Facebook is in the heart of everyone despite all the criticism on their safety features. It took Facebook more than just a few months to build customer’s loyalty to what they have today.
So what does that have to do with companies having another extra social network page to look after? Or, which companies should start advertising in Google Plus and which should wait until more people join? Well, now that Google Plus is full of innovators and tech-savvy people, it will be great for companies whose target market are part of these people… However this does not mean that the other companies should not advertise here too; because now that Google allows everyone to sign up for G+, more (variety of) people will join and it will increase the chance of brand exposure.
Anyway. All that being said, it’s still to early to judge on which will conquer the other or whether the two have different so-called market, but for now, they’re still too similar to be differentiated yet different to be considered as the same thing. My conclusion? Like another blogger said: “I don’t know — I’m too busy sitting ringside, watching the Facebook vs. Google+ bout and enjoying the show.”
cute gif on google vs. facebook:
edit: I like this blog’s analysis about G+ and Fb.
