In case you guys haven’t notice — I love technology. Its vast improvement and the unexpected things that people develop keep me in awe almost all the time. For example, the BlackBerry. The first BlackBerry was introduced around 10 years ago in form of a two-way pagers, and now it is the second most popular smartphone company with around 20% market share, and it keeps on widening its target market, like what they did just a few days ago — they announced their BlackBerry Playbook.
Though I am not part of BlackBerry (I wish I can, but that’s another thing), I think one of the reasons why they decided to go into the tablet PC section is because of the success that Apple Inc. experiences from the launching of iPad. There has been lots and lots of argument about the pros and cons of the iPad, but that does not stop people from purchasing the iPad, that in the first three months they managed to sell 3.7 million iPads all around the world. Another reason why they launch the PlayBook is because they have seen the weaknesses that iPad has, so they are able to promote the product by saying that they have these features that iPad does not have.
One last thing, there are certain groups of people who love BlackBerry products and are addicted to it, just like there are groups of people who always buy Apple’s products no matter what others say… and these groups of people usually are good marketers for the product. Anyway, will you buy the PlayBook? (If yes, please let me know, I’d like to see it too! 🙂 )
