https://www.youtube.com/watch?v=L_DLJK4o2YM

On November 8, there is a video from Youtube caught people’s attentions and shared by the popular social sharing site which showed that four guys in their 20s in the back of Pikeville’s Wal-Mart in the U.S. throwing iPad around and taped this video. And you can clearly tell that they were destroying those products purposely. After monitoring lots of comments for this video from different forums and Facebook and basically the main concerns from people are wondering whether they got fired, what action will Wal-Mart managers will respond and they declared that they do not want to shop at Wal-Mart anymore.

So what did Wal-Mart do and how long it took for them to respond to this online “crisis”?  A spokesperson told NBC News in response to this, said “It made us wince” and “we are also embarrassed”, she also added that the “associates involved no longer work for Wal-Mart”. Other than these, I checked there is nothing officially speaking or news press or online video response for that. However, from the online conversation about this video, Wal-Mart’s customers should be very careful and think twice when they buy any merchandise from Wal-Mart. From a marketer point of view, I think that preparing a very comprehensive plan using social media “triage” framework for better monitoring online conversation and faster responses for future crisis solution.