The future payment had arrived— Square Wallet has launched its mobile payments app at Starbucks in the U.S. two weeks ago. It seems like that Starbucks will start a new adventure on breaking the mobile payments barrier all around the world. Since one of the world biggest companies showed its courage, it is a clear sign for others that they should seize this opportunity ASAP too.

Last year, Starbucks had launched its mobile payment App on Smartphones and achieve more than a million mobile payments a week. A bar code on customer’s smartphone is needed for that App. But now, they even simplified customers’ payments by just giving their names to the merchant. How? Here is a video for you:

https://www.youtube.com/watch?v=NtwyHyIjRAk

Since Starbucks use Square’s GPS technology, the customer’s phone will notify the store automatically and showed the customer’s name and photo on cashier’s screen when they has entered, and then after match their photo and name, the payment will be completed.

Mobile marketing trend is one of the mainstream e-Marketing tools for marketers and valued by customers in these days. However, mobile payment is still on their early stage in markets, what should marketers do is probably to go online and monitor customers’ conversation on social media tools and see how they react to this new payment system and make it widely spread to attract more customers to experience it for their very first time.