Angry Birds are Always Angry!

Rovio Entertainment has released the first trailer for “Angry Birds Star Wars” and tie in game with Lucas Film”. Here is the video:

The Angry Birds is aiming to design more games with new features to attract more users now since the very first one launch in 2009. The video above tried to take on an icon of pop culture again to gain more value for their brand. According to the vice president of franchise development at Rovio, “This one of the few times Lucasfilm has allowed for such use of the original material, and we feel the end result is creative, powerful, and most importantly a lot of fun for fans of both ‘Angry Birds’ and ‘Star Wars’”. Also, in order to coincide with the game’s launch, toy company Hasbro will deliver a whole variety of products related to “Angry Birds Star Wars”.  Other than this, Angry Birds brand had launched another video which gone viral with over 8 million viewers in March—“Angry Birds Space”:

Furthermore, they launched “Bad Piggies” to extent their game line further.

All these video went viral with millions of fans viewing and became the No.1 paid iPhone app on the first day it was available. Rovio not only created a popular game for Smartphone users, but also a new brand and culture for all fans of Angry Birds. We could expect more Angry Birds games or products in the future.  Angry Birds will never stop ANGRY!

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