https://www.youtube.com/watch?v=KWljqAQZR-I

McDonald’s CMO, Joel Yashinsky, came to our 464 class for a special lecture for their new campaign across Canada— Our Food Your Questions. After listening to his speech, I was very impressed and inspirited by him. Not only because their eye-catching campaign make me feel like that I like more about McDonald’s than ever, but also make me start to think more about the huge benefits e-Marketing and social media could bring in the near future.

My takeaway from our special speaker is below:

–       the importance to be BOLD!

–       Undertake brand action first, and then do brand advertising.

–       E-Marketing can really make things happened.

–       Make sure to bring customers’ initial interest

–       Mobile marketing is a huge trend

–       Always make sure to find right tone for online conversation and stay in part of customer conversation.

–       Make customers think that they are important!

As one of their loyal customer in the past, I remembered how much I loveMcDonald’s when I was a child back in China. But after all these years’ scandals about their food and stuff I lost my passion about McDonald’s. After learning about their whole campaign and listening to Joel’s in-depth explanations of their campaign, I really think “Hey, look, McDonald’s does care about us after all”! And I really like the way they face their rumors and questions for their food quality and they push themselves in front of their customers to accept any challenges. How brave are they! Now I trust more about their food than before and be willing to eat some BigMac sometimes~ Thanks COMM 464 , McDonald’s and Joel for this amazing experience. 🙂