Firstly, I decided to take this course is because that I realized e-Marketing is a huge trend in marketing industry. And what I knew about e-Marketing before learning this course is just check Facebook or Twitter and mobile app. During the process of learning, I started to realize that social media is so important for marketers to doing their business nowadays. In terms of Google Analytics, Adwords, and Wisdom, I am really impressed that how powerful social media tools can be to analyze and understand their customers’ profile in an easy and comprehensive way by using these tools.

Next, is how important to discover what is UNDER the iceberg. Monitoring online conversation as much as possible to have better understanding what customers are talking about is crucial to marketers to think really seriously before they start any marketing campaign or advertisements. How to listen to customers, and what tone should marketers chose to talk to them is also significant in marketing world.

In terms of social media, nowadays our daily life is based on those social media tools. We chat, watch videos, share posts, comment on post, blog, take pictures, like, dislike, etc… you name it. It is all about social media. So if marketers could use these tools in a very efficient way, you basically could know everything about your customers. They sometimes could know yourself better than you did. It is amazing and creepy at same time. WOW. Use it wisely, and you will know how powerful it is. J Great class! Now I like marketing more.