Boeing

Boeing has taken initiative into developing a sustainable aviation fuel and the production process as well. I think this is very ethical and strategically smart step towards “Green Energy”  because aviation, according to Boeing, is responsible for 2% of the carbon emissions. This percentage will only grow due to the growing needs of mankind, as you can see from the graph below.

Boeing being one of the largest airplane producers has done our environment good. It also would have gained a lot of positive publicity. This would make airline companies want to buy their planes because ‘Going Green’ is crucial in today’s world in order to gain/increase their market share. This could be a deciding factor for airline companies to choose Boeing over Airbus, for instance Etihad Airlines is also cooperating with this initiative.