lo·qua·cious: loh-kwey-shuhs. adjective 1. talking or tending to talk much or freely; talkative; chattering; babbling; garrulous: a loquacious dinner guest.
When I think about marketing, I often think of major companies with big goals, complex strategies and formal promotion. But because of this course I’ve seen its far more than that- it applies to everyone and every business- not just those focussed on profits. Before leaving home to come to UBC, I was lucky enough to […]
I was very inspired by a phrase I saw quoted on my favourite marketing blogger’s site. Its said “Usage is like oxygen for ideas.” Originally written in a post by Matt Mullenweg on his blog page called Matt, unlucky in Cards, in which he discusses how you can never fully anticipate how an audience is going […]
This is an old advertising campaign which started due to the rivalry between Audi and BMW. Both car companies, although similar in many respects, target different consumers by employing different marketing mixes. Both companies appeal to consumers wanting semi- luxury or luxury vehicles, but strive to create different brands and status through their marketing mix and […]
A business has to be involving, it has to be fun, and it has to exercise your creative instincts. – Richard Branson More and more often I am seeing companies using games as strategies to encourage user participation with their product or service. This fun element to a brand ultimately results in sales and greatly […]