Amelia's Marvelous Marketing Blog

So the end of the semester is upon us and I must bid a sad farewell to UBC and Canada. Its has been an enlightening, challenging and growthful time. It is the end of many an era- Tim Horton coffees to get me through 9 am lecturers (although maybe it was the 30 minute queues which put me on such edge that I was wide awake by the time I actually got to class), free wifi all over campus, snow, and also Movember. I was enthralled to watch this campaign unroll throughout UBC and was surprised at how many ‘mo’s’ I saw during the month. My friend Kim’s blog makes many valid and interesting comments on the campaign, saying it is nice to see a charity campaign like this gaining such wide attention and becoming such a fashionable trend to be part of. This ties in very well with the ethical issues that we dealt with in class this week. Many times people’s morals are compromised by the allure of profits or the threat of losses. However, in situations like Movember, the world has nothing to loose and everything to gain, as Marketers can really get creative with its roll out, knowing that success will lead to a better social good, rather than private profits.

I think this YouTube video by the campaign captures that creativity superbly: