My Marketing Plan Assignment

I’m not a good actor. I have never edited videos before. I have never dared to write a script.

This simple description of some of my ‘attributes’ may imply that when I first heard that one of our projects was a video, I wasn’r particularly thrilled.

After a couple of meetings and brainstorming sessions with my group, I was able to see that the task we were given was not as hard as I once thought. When some of my group mates mentioned they had previous experience with videos, I thought this would be a good idea for me to learn something new and develop a new skill. The first task we gave ourselves was to summarize all the previous assignments we did about our company (Electronic Arts), and that was inf act the hardest part since we had to narrow down, several pages of writing into 5 minutes of video.

Once that was done we needed to figure out a format. That is when I realized that a News report about EA could be a good and simple way to convey our message as it would allow us to give different views about about the company (Anchors, reporters, analysts…)

The turning point of the video was once we realized that our project was going to be peer evaluated. This came as a relief to me because I knew that since our class mates would be the ones evaluating our project we needed to use a different approach. In order to make our video interesting for someone our age, both language and images had to be adapted into fitting our own age group, which was not hard.

Overall I felt that the project was challenging but extremely beneficial when it was done and that peer evaluation’s made the project more entertaining.

 

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