In this blog I would like to share my views and observations on Apple’s products and strategy.
When most people think about Apple the first thing that comes to mind is perhaps the iPhone, or maybe MacBook, or maybe even Steve Jobs. As for me, Apple is always associated with innovative technology, brilliant product quality, market leadership, and of course a genius CEO.
The introduction of the first generation iPhone in summer 2007 completely redefined what Smartphones could do. This brand extension was a tremendous success. Everyone was in love with the iPhone and the sales of the company greatly increased as a result. At that point the Smartphone industry was in the growing phase and thus Apple’s success led to higher competition. This caused large corporations such as Nokia and RIM to alter their positioning strategy by extending their product lines and perhaps targeting new market segments.
Similar scenario occured in the tablet computing industry. Prior to the introduction of the iPad there were no similar products available on the market. Now, however, Apple’s rivals are introducing their own versions of tablet computers.
Another aspect I would like to mention is Apple’s packaging decisions. They certainly have the most attractive and most efficient packaging ever. This move to a greener supply chain greatly benefits the company by reducing transportation costs and the world as whole by reducing paper use and emissions.
Clearly, Apple has gained a competitive advantage over its competitors. It is a trendsetter that continuosly amazes people.
2 replies on “Apple”
The best thing about Apple products is that they are made in China by grossly underpaid persons.
Think different fanboy.
Great blog post! You used a lot of the concepts we discussed in class this week on how Apple has actually re positioned and re invented the categories product life cycle.