Feb
24
R8
Posted by: mihailbaranovschii | February 24, 2011 | 1 Comment
This Audi R8 commercial is aimed at either already existing or potential customers who are familiar with the brand and its products. 
Audi hasn’t used prestige pricing since there is no price tag shown in this commercial, assuming that the viewers can figure out the price on their own. It really stands out from other car commercials since it doesn’t try to convey a tremendous amount of information regarding the end product. In contrast, its unique selling proposition simply states that Audi R8 is “The slowest car we’ve ever built”, leaving it up to the audience to decide what kind of car it actually is.
There’s no doubt that those who have previously driven an Audi or are somehow aware of its outstanding build quality would know that R8 is truly a masterpiece. Thus, Audi identified its potential market segments particularly for this sports car. Audi is primarily targeting wealthy men and women (from 20 to 40 years old), who are confident and are keen on driving fast, and who most likely don’t care about fuel consumption. Audi differentiates itself from competitors by positioning R8 as a car that provides its owner with such a great experience for a much lower price (compared to other sports cars, of course).
Audi’s approach to promoting its products (including R8) is just terrific because as we all know actions really speak lauder than words.
Comments
1 Comment so far
This is a good tip especially to those new to the blogosphere. Short but very accurate info