Today I would like to comment on Mackenzie Bowen’s blog “Is the premium price for 3D movies worth it?” First of all I completely agree with Mackenzie that prices for 3D movies do not reflect the true value to consumers and that movie theaters often implement ineffective pricing strategies. The reason for this is that […]

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Posted by: | March 17, 2011 | Leave a Comment

As the market competition increases and markets are becoming more saturated so does the advertising intensity. Besides traditional methods companies choose electronic advertising media such as the Internet, e-mails, and interactive videos to convey the message to customers. But, how to make sure that the audience/customer actually receives the message? Moreover, will the customer interpret […]

In this blog I would like to reflect on a Canadian Marketing Blog “More choice is always better. Really?” by Dave Burns. As the title of the blog suggests I will be talking about choice. In particular, I will try to answer whether more choice is actually better.  Most of us would probably without hesitation […]

Today, our dependency on technology is greatly increasing the demand for smartphones and other related devices. However, I would like to focus particularly on smartphones. The most common smartphone platforms are Android, iOS (Apple), and, of course, BlackBerry OS. Android phones are best known for their reliability and affordable prices. Apple iOS smartphones are distinct […]

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