Mar
17
YouTube ads.
Posted by: mihailbaranovschii | March 17, 2011 | Leave a Comment
As the market competition increases and markets are becoming more saturated so does the advertising intensity. Besides traditional methods companies choose electronic advertising media such as the Internet, e-mails, and interactive videos to convey the message to customers.
But, how to make sure that the audience/customer actually receives the message? Moreover, will the customer interpret the message according to sender’s expectations?
Perhaps, anyone who has ever watched YouTube videos has noticed the short (15 to 20 seconds) advertisements that are required to be viewed to be able to see the actual video. I bet I am not the only person who likes to watch videos on YouTube and who gets annoyed by these ads. And the thing is that it keeps showing you the same ad over and over again. I believe that forcing people to watch your advertisement is not the best way to promote your product. In fact, these ads often decrease customers’ interest rather than persuade them to buy the product. In addition, there is too much noise such as other advertisements, videos, and comments that distract from watching the ad and usually distort the impression of the ad.
Thus, I believe that YouTube advertisements are not very effective and are frequently frustrating.